Brand Strategy

What is Brand Strategy?

Brand strategy is a long-term formal plan for the development of a successful brand to achieve specific business goals. It defines what you stand for, the personality you convey and the promises you make to the consumers.

Importance of Brand Strategy?

Having a well thought out brand strategy helps you communicate with your consumers more clearly. It allows consumers to distinguish you from your competitors and makes you more recognizable to them.

How do we do brand strategy?

We start by conducting thorough market research to define the target demographics and determine goals for capturing consumers, increase awareness and recognition, and finally improve revenue. We write the mission and core values of the brand and create a brand bible called brand guidelines.

Results

A strong brand strategy takes all that value and put it into work. It elevates the importance and relevance of what is already known and believed about your business. It adds both rational and emotional reasons that create stronger bonds with customers and make your business more attractive to prospects.

Brand Naming

What is Brand Naming?

The brand naming strategy is one of the essential elements which helps customers identify and differentiate one product with others. The brand naming strategy goes through six criteria – suggestive, descriptive, classical, compound, arbitrary, and fanciful, and give an idea about the product’s qualities and benefits.

Why is brand naming important?

A name is a first impression, a symbol, and a one-of-a-kind communication tool. With a single word or phrase, you can convey what a business or product stands for—literally, figuratively, and sometimes both. A mighty name doesn’t just sound nice but can add incalculable value to your company or offerings.

How we do brand naming?

Branding naming agencies like us start with research to gain the most profound knowledge about your business and feed our imagination with insights and inspiration. After several intensive brainstorming sessions, our creative team and linguistic experts then come up with naming options, setting the right ‘tone of voice’ that resonates with your offerings and that customers can relate to. The process is an integration of four C’s – Character, Communication, Construction and Continuum.

Results

After filtering down our creative process, we deliver precisely what conveys the personality of your brand, how you work, and what you stand for!

Corporate Brand Identity

What is Corporate Brand Identity?

The corporate brand identity is all about how do you want your customer to look at you, what promises do you make to them, what do you want them to think and feel about you. It is the pathway to develop a position in people’s minds.

What is the importance of Corporate Brand Identity?

The corporate brand identity plays a vital role as to how your customers distinguish you and choose you over your competition. In other words, your brand identity influences customers’ choices and defines your reputation.

How we design Corporate Brand Identity?

We define the total value proposition that your company makes to its customers, taking into consideration the attributes, features and benefits, performance, service, quality, support and the values that your brand possesses. To give a consistent look and feel across all communication, we create a style guide that ensures anytime your target audience sees your brand offline or online, they can identify you, and you remain memorable to them.

Result

Creative ad agency like ours design and develop a cost-effective corporate brand identity that builds trust, makes you memorable and can lead to brand loyalty among your customers.

Brand Guideline Manual

What is Brand Guideline Manual?

Brand guideline manual is instruction and rule book that explains how an organization presents itself to the world through its logo, font, color selections, photography and much more. It is basically a reference tool that helps your internal and external creative team maintain the consistency in what your brand looks, feels and sounds like.

Why is Brand Guideline Manual Important?

Brand guideline manual ensures that your brand image stays consistent no matter where it shows up. Your brand’s reputation lies in the quality of your creative content, so having well-documented brand guidelines ensures that you’re always putting out content you’re proud of. Besides, using a brand guideline manual ensures that your brand looks and feels exactly the same, even when you have people working on customer service, marketing, design and sales.

How we do Brand Guideline Manual?

Before beginning to run our creative horses, we do our homework beforehand to know your brand better, including the six key elements: brand story, mission, vision, brand persona, target audience and core values. We weave them together to establish your brand identity and help you tell the world what you stand for.

Result

Your brand is more than just the products or services you sell. Great brands tell the world why they should choose you among other options. The critical aspect of the brand guideline manual is that it lists all your relevant brand elements and acts as the singular point of reference for any future design project.

Content Marketing

What is Content Marketing?

Content Marketing is a digital strategy focusing on creating and delivering relevant, valuable and consistent content to attract and retain a clearly-defined audience – and ultimately, to increase sales and profits.

Why is Content Marketing Important?

Content Marketing is changing the relationship between the brand and the consumer. It has become the primary focus of every progressive brand to engage with their consumers and cultivate loyalty. By offering value and meaning, and by giving people an entire ecosystem to tap into for information, guidance, and human connection, content marketing has formed a bridge that consumers want to walk across to connect with the brands they like.

How we develop Content Marketing Strategy?

We start by analyzing your brand persona and begin with the resources you have. Our team of content marketers create a strategy and commit to a high quality and a focused brand message. And then, keep growing your content strategy as we learn more about your customers, engage with them, and build the bridge between your brand and the people your business exists for. Our Content Marketing Strategy goes like this:

  1. Strategize – Analyzing your audience’s interest in defining a better content strategy.
  2. Plan – Understanding how to make the content more unique.
  3. Produce – Based on the insights, we optimize content as we create it.
  4. Promote – Knowing when, how and where to publish content.
  5. Analyze – Understanding results and what to improve.
  6. Amplify – Understanding the content to amplify to optimize ROI.
  7. Repeat to step one.

We call this ecosystem as “rinse-cycle-repeat” that enables us always to improve what you offer and boosting the overall impact of content marketing strategy.

Types of Content our experienced marketers develop for you:

  • Blogs
  • Video Scripts
  • Podcasts
  • Webinars
  • Ebooks/White papers
  • Interactive Content
  • Free courses
  • Email Newsletters
  • Infographic
  • Case Studies
  • Social Media Content
  • Article Writing

Visual Marketing

What is Visual Marketing?

Visual Marketing is the art of curating infographics, images, videos and other multimedia content that tells your brand story online and offline. It is about establishing a strong connection between the word and visual to catch people’s attention and uplift your presence on social media.

Why is Visual Marketing essential?

A critical reason visual marketing taking off has to do a lot with the technology we hold in our hands – phones and tablets. As our attention span as humans keeps getting shorter, we prefer visual images as they are easier and quicker to comprehend. The content gets more engagement when an image is involved, evoking feelings and pulling in your audience. So by putting visual content in front of your audience your brand experience the following benefits –

  • Increased SEO (Google loves videos)
  • More website traffic
  • Brand awareness
  • More share on social media

Visual Marketing we do:

  • GIFs
  • Infographics
  • Presentations
  • Videos
  • Pinterest Pins
  • Blog posts
  • Facebook, Instagram and Twitter posts.

An Ambitious Creative Agency in Delhi

Maverick India was born in 2005, a time when cellphones were becoming extremely popular in India and the possibility of a “website” organization was beginning to be a thing. As the brands were competing to be first to advertise with a well-equipped marketing partner, the agency world was woefully unprepared to help. Each creative agency was specialized—they centered around promoting or strategy or design or content creation or whatever. What was evident to us in those days was that developing brands didn’t require help with only a specific something. They needed an advertising agency that could do everything—like a showcasing Swiss Army knife (however less pointy). So that’s why we built Maverick. To enable these challengers to construct ground-breaking, vital, very much cherished brands at speed. We believe the best brands tell stories, that is why we partner with our clients to create impressive work that not only represents their business but also connects them with people emotionally. Through strategy, design, content, and technology, we bring brands to life. We create, compose and produce high-class branded content, established in deep strategic insights, that convey results and build brand value. As a creative agency, we are project-based and go about as both creative partner + production company, making sure about efficiencies and a lean model, all while conveying newsworthy results.