What is Brand Naming?
The brand naming strategy is one of the essential elements which helps customers identify and differentiate one product with others. The brand naming strategy goes through six criteria – suggestive, descriptive, classical, compound, arbitrary, and fanciful, and give an idea about the product’s qualities and benefits.
Why is brand naming important?
A name is a first impression, a symbol, and a one-of-a-kind communication tool. With a single word or phrase, you can convey what a business or product stands for—literally, figuratively, and sometimes both. A mighty name doesn’t just sound nice but can add incalculable value to your company or offerings.
How we do brand naming?
Branding naming agencies like us start with research to gain the most profound knowledge about your business and feed our imagination with insights and inspiration. After several intensive brainstorming sessions, our creative team and linguistic experts then come up with naming options, setting the right ‘tone of voice’ that resonates with your offerings and that customers can relate to. The process is an integration of four C’s – Character, Communication, Construction and Continuum.
Results
After filtering down our creative process, we deliver precisely what conveys the personality of your brand, how you work, and what you stand for!