Music Instrument Co. from Japan
Year
2016 – 2019
Deliverables
- Collateral Design
- Content Communication
- Product Packaging
- Direct Mailers
- Emailers
- Point of Sales Communication
- Event collateral
- Marketing Collaterals
- Outdoor Media
- Product Brochures
Yamaha is the world’s largest manufacturer of full-line musical instruments. Maverick India, revamped its BTL communication.
Delighted to work with a well-known global brand, Maverick set off to contrive contemporary design strategies for a flamboyant brand making it the central feature of a musical environment.
My Music My Way!
The concept “My Music My Way” constitutes the interface between the customers and the brand. It makes the user a stakeholder in the history of the brand, whose desires, hopes, ideas, and energy can be truly appreciated. Thanks to this single slogan shared by a united community through audio-visual campaigns and social media, etc.
What Did We Deliver?
The work was handled by talented Maverickans who always put their heart and soul in crafting the content strategy, ideation & concept development for artists’ performances, audiovisuals, creative for magazines, and POSM
