Yamaha Music


Music Instrument Co. from Japan


2016 – 2019

  • Collateral Design
  • Content Communication
  • Product Packaging
  • Direct Mailers
  • Emailers
  • Point of Sales Communication
  • Event collateral
  • Marketing Collaterals
  • Outdoor Media
  • Product Brochures

Yamaha is the world’s largest manufacturer of full-line musical instruments. Maverick India, revamped its BTL communication.

Delighted to work with a well-known global brand, Maverick set off to contrive contemporary design strategies for a flamboyant brand making it the central feature of a musical environment.

My Music My Way!

The concept “My Music My Way” constitutes the interface between the customers and the brand. It makes the user a stakeholder in the history of the brand, whose desires, hopes, ideas, and energy can be truly appreciated. Thanks to this single slogan shared by a united community through audio-visual campaigns and social media, etc.

What Did We Deliver?

The work was handled by talented Maverickans who always put their heart and soul in crafting the content strategy, ideation & concept development for artists’ performances, audiovisuals, creative for magazines, and POSM