A Natural Fruit Ice Creams
Year
2019 – Active
Deliverables
- Nomenclature
- Brand Logo Development
- Corporate Brand Identity
- Brand Positioning
- Print Campaigns
- Brand Guideline Manual
- Launch Plan and Activities
- BTL Campaigns
- Packaging
- Event Design and Production
- Exhibiton Design and Production
- Website Development
Original Ice Creams is an authentic Indian natural fruit ice cream brand. Maverick India, an advertising agency executed 360° marketing activities.
To express the love, the desire, and all the emotion and to trigger the excitement related to teasing the taste buds with natural fruit ice creams, Original Ice creams convey its messages through print, experiential and digital marketing.
Original Wali Feeling!
Original brought the rich blend of fruits, milk and love with natural ingredients in every scoop to make a bond among families and friends and cherish moments of happiness. We were super excited as we had complete freedom to integrate love and “original wali feeling” in every piece of our creative work.
How we did it?
We developed an integrated BTL and ‘Through the Line’ approach to reach their customer base and generate conversions. The collaterals were centered around a collection of contemporary themes highlighting various attributes of the product line.
