India’s Biggest Socks Brand
Year
2019
Deliverables
- Brand Positioning
- Print Campaign
- Collateral Design
- Content Communication
- Product Packaging
- Direct Mailers
- Event Creatives
- Illustrations
- Marketing Collaterals
- Outdoor Campaigns
- Product Brochures
- Social Media Creative
Bonjour is an Indian multinational socks brand. Maverick India, a creative agency developed strategic communication campaigns for social, print, and outdoor media.
We felt honoured to work with the first Indian multinational socks brand. Several brainstorming sessions enabled us to come out with some stunning ideas that not only saw the light of the day but also garnered results in terms of social media following.
Treat for Feet!
Bonjour caters to the broad segment of socks and longed for redefining the mood that would engage its target audience. The product packaging along with both print and digital ads were designed, bringing a more human appeal.
How we did it?
From creating inspiring content to enhancing product packaging and design, Maverick handled the wide range of creative requirements. The CSR campaign, “pull up your socks” did marvelously well on Social Media and other platforms which helped Bonjour gain a good number of followers.
