Managing online reputation on social media forums and blogs is crucial as it can affect the overall brand image and credibility. A dedicated manpower effort is a good way to manage ORM, as it allows for constant monitoring and quick response to any negative comments or feedback. Paid applications can also help to streamline the process and provide more efficient monitoring and analysis.
However, it’s important to note that ORM is not just about mitigating negative comments or feedback. It’s also about building a positive image through positive reviews, engaging content, and transparent communication with the audience. It’s essential to have a holistic approach to ORM that includes proactive efforts to build a positive image, along with reactive efforts to handle negative feedback.