What is Marketing Collaterals?
Marketing collaterals are any media material used to promote your product or services and communicate your brand message. It is an essential part of the branding and marketing initiative that any brand needs to create for establishing a presence and increasing sales. They help in providing information to potential clients and consumers about products and services. It includes everything from print materials like posters and flyers to digital content like catalogs and e-magazines.
Why are Creative Marketing Collaterals Important?
Before convincing someone to buy your product or service, you must nurture them through the buyer’s journey introducing the right collateral for each stage. Targeting varied audiences with the right collateral will help you generate leads, promote new products and campaigns, entice new customers, re-engage existing ones, and make yourself more publicly known. Marketing collaterals serve different purposes for your various audience segments, but it collectively helps to support your marketing and sales efforts.
Marketing Collaterals we design at Maverick:
- Posters
- Pamphlets
- Leaflets
- Sales Presentation
- Product Brochure
- Blog Posts
- Landing Pages
- Branded Content
- Infographics
- Event Magazines
- Case Studies
- White Papers
- Newsletters
- Corporate Magazines
- Customer Magazines