In this fast changing and highly competitive world, advertising plays a significant role in the promotion of products and services. The ability of a creative advertising agency to generate fresh, unique and result oriented ideas enables the brand stand out from the competition.
Most companies prefer working with those advertising agencies which are known for their creativity and have a proven track record in delivering out of the box communication ideas.
Minimalism and Maximalism are two concepts that have become rather essential and relevant to marketing and advertising.
A minimalist creative design believes in the saying “Less is More” and communicates the message as clearly as possible and without any distractions. There is clarity and purpose in the communication. Minimalism focuses only on the essentials by keeping the layouting clean and simple. Thanks to a clutter free design, the emphasis is on the product or the message that the brand wants to deliver to its audience. It can be a compelling way to capture the audience’s attention and sometimes the simplest creative can convey the most powerful message. A minimalist design is best suited for renowned brands who are aiming for exclusivity. They may opt for keeping things subtle for a more subdued approach.
On the other hand, a maximalist design often has bold color combinations, a lot of text, different fonts, very little or no white space, several images or illustrations, contrasting patterns and motifs, etc. When used appropriately, maximalism becomes dynamic, immersive, and distinctive.
Brands looking to adopt maximalism need to consider a few important things such as the message the brand is trying to convey, whether it connects with the target audience, does it fits into the brand positioning and will it be able to yield the desired result. Fonts, colors, and patterns often narrate a brand’s story even louder than its words. Therefore a brand must ensure that every design decision it makes has an intention.
The client and the creative advertising agency must discuss the pros and cons of choosing either the minimalist or the maximalist way of advertising and once convinced, must go ahead with it to reap the maximum benefits.