Digital Marketing
What is Social Media Marketing?
Social media marketing (SMM) refers to digital techniques that target social networks and applications to spread brand awareness or promote particular products online. It usually centers around creating shareable content and advertorials, establishing your brand’s presence on major social media platforms, and cultivating customer feedback throughout the campaign through contests and surveys.
Importance of Social Media Marketing:
Social media marketing is perceived as a filter target type of advertising and is, therefore, believed to be very useful in creating brand awareness. Social media presence has become a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the seller and the consumer. Moreover, campaigns spread through social media marketing are believed to establish a sound resonance because they are usually generated through links shared by trusted sources, providing the potential for better engagement results.
How we do Social Media Marketing?
We put together a comprehensive blueprint to creating a social media marketing plan from scratch, identifying the purpose of choosing the right channels to figuring out a content strategy for your brand. Developed by our Social Media Experts, a succinct SMO strategy helps your brand tackle its goal with a sense of purpose. Below are the steps we consider while making your social media marketing plan to help you identify your social goals, engage potential customers and optimize your results:
- Set meaningful social marketing goals that make sense to your business
- Research your target audience to clear the clutter
- Establish your most important metrics; reach, clicks, engagement, hashtag performances
- Analyze your competition to get an insight into how their brands are performing
- Create and curate engaging content to bring in more audience
- Make timeliness a top priority to reach and respond to followers promptly
- And lastly, Assessing results and optimize to know what’s working and what not and how to improve.
SEO
What is SEO?
Search Engine Optimisation (SEO) is the technique of affecting the visibility of your website or a web page in a search engine’s (mostly google) unpaid results. Precisely, it is the practice of increasing the quality and quantity of traffic to your website through organic search results.
Why is SEO important?
Millions of people everyday search for things online and a big bunch out of it can become your potential customers if you are using the right SEO techniques. SEO is also one of those online marketing channels that, when used correctly, can continue to pay higher dividends over an extended time. Moreover, Organic search results cover more digital inventory, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. While paid advertisement, social media, and other digital platforms generate traffic to websites, the majority of online traffic is driven by search engines, which can be cost-effective for your business.
How we do SEO?
A quality SEO company like ours provide you a solid piece of content that deserves to rank for the right keywords and increase your web traffic over time. We go by the basic principles of SEO techniques to improve your search engine ranking.
- We provide explicit, engaging and easy-to-find content on your website.
- Keeping page titles, meta description, ALT attributes, body content clear and relevant.
- We give much emphasis on optimising your website’s loading time and make it mobile-friendly
- Making sure the clean, concise and keyword-inclusive URL structures are in place.
If you are looking for professional SEO services, you can rely on us.
Google Ads
What is Google Ads?
Google Ads or Google Adwords is a pay-per-click (PPC) advertising platform that helps marketers reach their customers instantly. It is an effective technique to drive relevant traffic to your website and enhance sales and brand visibility.
Why is Google Ads Important?
The topmost benefit of Google Ads is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. However, a well-optimized Google AdWords campaign works much faster for a business to get the much-coveted first spot in search. Being a transparent platform, you always know exactly what is happening with the ads. Simply put, Google Adwords gives you instant visibility at an immediate cost.
What can you expect from us?
Running an effective Ads campaign requires intelligent work. Our experts can get measurable and rapid results in terms of lead and sales generation. When designing your campaign, we keep the platform’s strengths and weaknesses in mind and save brand awareness for your other marketing efforts.
WhatsApp Marketing
WhatsApp Marketing has emerged as one of the most preferred marketing channels that let you establish a more personal relationship with customers – ensuring a high engagement rate. It has become the most sought-after messaging application due to its interactive nature, great convenience, effective applicability and personal touch. As an experienced social media marketing agency, we deeply understand the Do’s and Don’ts of activating WhatsApp Marketing campaigns and ensure that every content we deliver should hit the right customers, creating a brand identity that coherently pulls new customers.
Facebook Ads
Facebook advertising is one of the best online promotion techniques to reach a broad audience cost-effectively. It is a proven and extremely profitable investment as it boosts your website traffic, builds your brand awareness, and makes people aware of what you have to offer. The precision and cost-effectiveness of Facebook advertising make it more beneficial than other social media platforms. As one of the best digital marketing agencies in Delhi, we have been delivering exceptional results in driving business growth using social media platforms tactfully. Our social media experts are always there to help you increase your touchpoints with your audience and improve conversions. We strongly recommend our valuable clients to take advantage of Facebook ads as it helps generate immediate results.
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LinkedIn Ads
LinkedIn is a powerful networking tool. It provides a valuable opportunity to connect with decision-makers, business leaders and high-income earners and interact with like-minded people. As a professional medium, LinkedIn users have buying power, so if you have better products to sell, you’ll find people who can buy them on LinkedIn. Building your online business reputation, you can leverage the power of LinkedIn Ads and generate leads for your business, especially B2B. Talents at Maverick can help you create, measure and optimize the sponsored content, sponsored messaging, text ads and dynamic ads, and streamline all your marketing efforts on LinkedIn impressively.
With over 3.5 active million users, Twitter ranks as one of the best online platforms for business promotion and lead generation. If optimized correctly, twitter can help your business create a digital presence and make people more aware of your products and services. Our social media experts help you create promotion strategies taking deep insights from twitter analytics and trends. We help you generate captivating content to boost your brand visibility, gain followers and engagement, and drive more traffic to your website.
Infographics
Infographics is a widely-used communication tool meant for decoding complex data into exciting and engaging content. It is a collaboration of imagery, charts and minimal texts to give your audience an easy to understand overview of a topic. Infographics can be pretty much used in any industry to build brand awareness and boost engagement. Creative designers at Maverick understand how crucial it is to make information engaging and memorable. Hence they blend both text and visuals in equal balance and make infographics appealing, playful, relatable and easy to comprehend.
SMS Marketing
SMS marketing is a mass communication tool that allows you to touch base with subscribers at the click of the button. Typically if you are an industry that has repeat customers or a company that needs to reach a mass audience with updates and alerts, SMS marketing will be a powerful tool. As a reputed content marketing agency, we house talents that are able to convert 160 characters into engaging and action-driven text.
Email Marketing
Email marketing has always been the most direct and effective way of establishing a meaningful connection with your leads, nurturing them, turning them into customers, and consistently winning out over all other marketing channels. To your surprise, Email marketing has an ROI of about 4500% (if taken corrective measures). As one of the most experienced creative ad agencies in Delhi, we have been helping our clients create exceptional email marketing strategies. Our creative linguists generate compelling content (lead magnet) with a strong call of action to get you more conversions in terms of a newsletter subscription or form filling. This way, we help you create your own list of customers that are genuinely interested in your product and services.
